As a mom to two little dreamers on the brink of becoming teens, Pooja’s heart overflowed with love, protection, and the desire to give them only the safest care. She was on a mission to find a safe, effective shampoo for her five-year-old — but what she found was deeply unsettling. Shelves were filled with products packed with harsh chemicals, synthetic fragrances, and ingredient lists that felt more like science experiments than self-care. As a mother, Pooja couldn’t ignore the red flags — potential risks like hormonal imbalances, early puberty, and long-term skin sensitivity were simply not worth the gamble.

She thought back to her own childhood, filled with trial-and-error and unsafe products that did more harm than good. That’s when it hit her — kids and teens deserve better. They deserve products that are safe, gentle, natural, and made just for them. So she took matters into her own hands and created Nomara — a clean, non-toxic brand that celebrates young skin and growing confidence.